5 MARKETING AND ADVERTISING ADVANTAGES OF PINTEREST

Pinterest is more effective at driving sales than other forms of
social media. Essentially the platform is capable of displaying
interesting and captivating images of goods, services, places, events
and products in sequences.



BUSINESS PAGES - Pinterest also allows businesses to create pages
aimed at promoting their companies online. With a Pinterest page
companies can share images and videos of their events, products and
brands.


SOCIAL E-COMMERCE - Pinterest pages can serve as a "virtual store"
where other users can pin and re-pin goods they are interested in, it
could be cloths, accesories, merchandise or services. Due to the
social dynamism of pinterest people tend to decide faster on spending
on an interest than on major e-Commerce sites and facebook.


RICH PINS - This is a tool. That enhances the customer experience when
browsing through pins made by companies. Business pages can include
various data, topics and information such as prices of products,
ratings of movies or ingredients for recipes.


DATA AND PLANNING FOR MARKETING - Like Facebook and Twitter, Pinterest
lets marketers access the data collected on its users. Technology
providers including Hootsuite, Spredfast, Percolate, and Tailwind are
some of the only Analytic platforms granted access to the data. By
granting access to users data, Pinterest lets marketers investigate
how people respond to products. If a product has a high number of
repins, this generally tells the producer of the product that it is
well liked by many members of the Pinterest community.


VIRTUAL ADVERTISING - Even without paying for a custom ad or a
priortized one pinterest show's to ensure a world of virtual
advertising with the image and visual based community engagements.
Brands taking advantage of the pinterest platform could easily find
engagements easy if it's content are rich enough to generate pins and
re-pins.




This Article was written by:
Iyoha Ben Ehimen (Social Media Strategist)

Founder and Moderator
@SocialAd'ict - IG, Twitter, Facebook
www.socialadict.blogspot.com
DL: 08020681186



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