Monday, September 01, 2014

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Bentley Iyoha Ehimen
Digital Marketing Manager at IVORY Worldwide
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Thursday, August 28, 2014

Introducing.... The Youtube Masthead!

The YouTube Desktop Custom Masthead is a 970x250 pixel in-page unit running the full width of the YouTube homepage below the navigation bar for 24 hours. There is also an expandable version that expands on the user click to 970x500 pixels. See the custom masthead guide in the YouTube Help Center for more information.

This guide explains everything you need to know about the process of launching a YouTube masthead.

- Masthead process overview -

From kickoff call to launch, all mastheads follow these seven steps:

Step 1: Kickoff call
Step 2: Asset delivery or QA submission
Step 3: Production and QA
Step 4: Revisions and final approval
Step 5: Trafficking
Step 6: YouTube blackout period
Step 7: Launch!

- Use video in a masthead -

We strongly recommend that you include video in a YouTube masthead, although it isn't required. You can add a video using DoubleClick Studio's Video Player components or the YouTube Video Player component. We recommend the second option when you directly add a YouTube video to the creative.

YouTube Video Player

This is an AS3-only component that lets you embed a YouTube video directly in the creative. For additional creative flexibility, it lets you set the video player as chromeless so that YouTube video controls are hidden.

There are two key benefits to the YouTube Video Player:

It helps you save file load size. The YouTube Video Player doesn't add to your YouTube file size limits as would an FLV in the Video Player component. Instead, it transfers the weight of the video from the creative to YouTube, allowing for videos with higher quality and resolution in the masthead. This leaves you more room for additional Flash animations and interactions.

It increases user engagement. Using YouTube videos and adding links to your watch page from the masthead help increase brand interaction on YouTube and viral public views.

Social Media... The CIO and The CMO Engagements!

Social media may have landed in marketing, but it's increasingly the chief information officer (CIO) that's being looked to for answers to the question

Social media - the photos, videos, posts, and comments generated through the use of collaborative software and shared within and across networks of connected individuals - is now a factor in many businesses. This impacts marketing to be sure: comments, ratings and reviews, and customer's own stories about their experiences with brands, products, and services are a measurable and manageable driver of purchases. More recently, chief operating officers and senior customer care executives have gotten pulled in as well: cost reductions through shedding customer calls to social channels, for example, have gotten attention as important factors leading to improved results.

The CIO and Social Technology
All of this means the chief information officer (CIO) - long seen as the source of technology and supporting enterprise tools - is being looked to as a key team member charged with sorting out his or her firm's digital platform and strategy.

This new platform is expansive: providing secure and controlled access to social channels in use by the firm's customers - linking "social" customer care agents with customers in the context of the channels preferred by those customers - as well as ensuring that compliance officers and data analysts have what they need to keep track of, and measure the impact of, social media as it relates to the business and its objectives.

"It's time for CMOs and CIOs to start forging true, strategic partnerships, so both marketing and IT can begin sharing ownership of both goals and outcomes...the business landscape has shifted, and it's no longer marketing that drives business growth - it's digital marketing that drives business growth. CMOs and CIOs alike must recognize that technology and marketing are now inextricably tied." - Forbes, 2014

That's a tall order. It means that the savvy CIO needs to come up to speed quickly on social technology as it relates to business. More than Facebook "likes" and sponsored posts, this means having a response policy for customers who expect contemporary brands to engage with them on the channels of their choosing.

It also means protecting the firm from attack via these channels, and from errant statements by otherwise well-meaning employees when responding on public and social channels. Finally, it means CIOs are in a budgeting race with chief marketing officers (CMOs) as both reach for the same end: control of the social customer experience.

Social customer experience - the touch points where businesses and customers interact and thereby create visible conversation on social channels - requires management just as any other aspect of customer experience.

This means deploying a well-defined, strategically based technology platform that is both under the control of the firm, and, accessible and acceptable for use by customers as a place to interact with each other and with the firm. This may be a directly owned channel - a branded support site where customers work together to develop innovative solutions - or it may be indirect, picking questions off of Twitter and routing them internally for timely response.

What's Next?
This all means data, and lots of it. Executive dashboards - a long-standing province of the CIO - must reflect what is happening, what is being learnt, which SLAs around interactions are being met or missed, and all in real-time. This last requirement alone - and it is hardly alone - is enough to warrant attention by CIOs as social media makes its presence felt across the enterprise. The good news? With challenge comes opportunity for CIOs. Just as CMOs are redefining their role, CIOs have the same opportunity.

CIOs, along with CMOs and the senior ops teams, will all find increasing opportunity through collaboration and the design and realization of an effective digital platform: this new platform will span the needs of marketing, customer care, compliance, and data analytics teams. The result is a strategically sound approach to digital media, based in business objectives and held to the same standards as competing business investments. And the CIO is central to the success of this effort.

Social Ad'icts...
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Ebenezer Ehimen Iyoha

Tuesday, August 26, 2014

Bentley Iyoha Ehimen's invitation is awaiting your response

Bentley Iyoha Ehimen would like to connect on LinkedIn. How would you like to respond?
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Bentley Iyoha Ehimen
Concept, Copy & Strategy at Wunderman
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Tuesday, August 19, 2014

I'd like to add you to my professional network on LinkedIn

Bentley Iyoha Ehimen would like to stay in touch on LinkedIn.
I'd like to add you to my professional network on LinkedIn.
- Bentley
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Concept, Copy & Strategy at Wunderman
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Tuesday, August 12, 2014

MIXTAPE: DJ ECool - Mega Summer Jamz [Download]

What better time is there to bring out a smashing mixtape than summer time.
This mixtape "Mega Summer Jamz" features some major AfroBeat songs from around Africa like Angola, Tanzania, Kenya, Ghana, Nigeria, & Uganda just to name a few.

DJ Ecool teamed up with African Comedian's own OluwaKaponeski to host this mixtape by adding two comedy skits at the beginning and in the middle of the mixtape.


Direct Download: 

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Friday, July 25, 2014

ALERT: Tips To Help Avoid Ebola Virus + Signs & Symptoms Of the Epidemic


Prevention efforts focus on avoiding contact with the viruses. The following precautions can help prevent infection and spread of Ebola and Marburg.


Before traveling to Africa, find out about any current epidemics by checking the Centers for Disease Control and Prevention website.


As with other infectious diseases, one of the most important preventive measures for Ebola virus and Marburg virus is frequent hand-washing. Use soap and water, or use alcohol-based hand rubs containing at least 60 percent alcohol when soap and water aren't available.


In developing countries, wild animals, including nonhuman primates, are sold in local markets. Avoid buying or eating any of these animals.


In particular, caregivers should avoid contact with the person's body fluids and tissues, including blood, semen, vaginal secretions and saliva. People with Ebola or Marburg are most contagious in the later stages of the disease.


If you're a health care worker, wear protective clothing — such as gloves, masks, gowns and eye shields. Keep infected people isolated from others. Carefully disinfect and dispose of needles and other instruments. Injection needles and syringes should not be reused.


The bodies of people who have died of Ebola or Marburg disease are still contagious. Specially organized and trained teams should bury the remains, using appropriate safety equipment.
Vaccine development

Scientists are working on a variety of vaccines that would protect people from Ebola or Marburg viruses. Some of the results have been promising, but further testing is needed.


You can get Ebola by coming into contact with the blood or body fluids of an animal or person who is infected.

People often get sick with Ebola when they care for or bury a person who has the disease. Someone also can catch the virus by touching contaminated needles or surfaces.


Symptoms of the Ebola virus show up 2 to 21 days after someone is infected. As the virus spreads through the body's cells, it damages the immune system and organs. Ultimately, Ebola causes levels of blood-clotting cells, called platelets, to fall, which can lead to severe bleeding.

Many of the early symptoms of Ebola look like the flu or other mild illnesses. They include:



Muscle aches

Sore throat



As the disease gets worse, people who are infected may develop:

Bleeding inside and outside of the body


Trouble breathing


Sometimes it's hard to tell if a person has Ebola from the symptoms alone.

Doctors may first test for other diseases that have the same symptoms as Ebola, such as:

Typhoid fever

Tests of the blood and tissues, such as the ELISA test, also can help diagnose Ebola.


If someone might have Ebola, they should be isolated from the public immediately to help prevent the spread of Ebola.


Right now there is no real treatment or cure for Ebola. Doctors try to manage people's symptoms by giving them:

Fluids and electrolytes through a vein


There is no vaccine to prevent Ebola. People can avoid catching the disease by not traveling to areas where the virus is found.

Health care workers can prevent infection by wearing masks, gloves, and goggles whenever they come into contact with people who may have Ebola.


Usually an outbreak starts when someone comes into contact with the body fluids or waste of infected animals, such as monkeys, chimps, or fruit bats. Once a person is infected, he or she can then spread it to others.


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Wednesday, July 23, 2014

OFFICIAL VIDEO: Don Jazzy & The Mavins – Dorobucci

Dorobucci video hits the online media space after it officially premiered on Africa's Channel O several hours ago. With millions of hits in mp3 download, The Mavin crew left fans anticipating the eventual release of the video. A 16-second teaser was released only on Monday and we were wanting it even more.

Now, it's finally here and like you already know, it's fresh and hot.

Watch and let us know what you think!


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Tuesday, July 22, 2014

For Deejay's... Learn everything about scratch in one hour!!!


The cut scratch is also known as a release, chop or stab (sometimes even 'sampling' when done at a basic level), and involves both hands. The record is released (the scratching hand lets the motor take control) whilst the fader is open to let the sound out the speakers, and then the fader is closed whilst the record is rewound back to the start of the sample. If this scratch is to be performed fast rhythmically, the scratching hand must gently push the sound forward to let it catch up to speed quickly (especially true with very slippy slipmats). The terms chop or stab generally refer to much faster cues of the sound than just a plain cut.


An example of notated tear scratches
A tear is a more complex version of the baby scratch; the fader is always open but the record movement is altered so that on either the forwards or backwards movement has a short stop in it where the record comes to rest very briefly. This creates three specific sounds/notes.


An example of notated chirp scratches
A chirp is a fast scratch that if done right and fast enough can sound like a bird chirping. It involves doing a fast baby scratch and only opening the fader on the middle parts of the scratch, closing the fader whilst it changes direction.


An example of notated uzi scratches
The uzi scratch is essentially a very, very fast scribble scratch over a very small amount of the record; it requires muscle tension in the scratching hand to produce the very quick movements required.


The transform is essentially a technique done with the fader where the sound is cut in/out at a quite fast pace (e.g. at eighth notes).  The record manipulation varies and can be anything, but the sound needs to stuttered/cut, and the fader is never open when the needle changes direction.  It is most easily achieved with a baby scratch and the fader cuts the movement section twice in each direction.  The scratch got its name because a beholder listened in and commented that it sounded like the Transformers cartoon, as the robots transformed from their vehicular states into robot states. It was first created by DJ Jazzy Jeff and DJ Cash Money.


An example of notated flare scratches
A flare is like a transformer, but it is when occurs on the open fader. The closed fader, or click, comes in between the change of direction. Multiple clicks can occur in thssccis part, making it a 2-click, 3-click flare, etc. The scratch gets its name from its inventor, DJ Flare.


An example of notated twiddle scratches
A twiddle is a scratch where the index and middle finger on the fader hand are used in conjunction with the thumb to create the cutoffs, or clicks, in the sound. The record hand may perform a number of movements, and the clicks may be placed in a number of places relative to the record movement, so both flares and transforms can be performed with twiddling. Alternatively, any two fingers can be used by the turntablist if more comfortable.


Eight-finger crab
An example of notated eight finger crab scratches
An eight finger crab is one where the record hand is taken off and used to manipulate the fader as well as the fader hand, creating more clicks in one movement. It means that no control is on the record, thus a constant long sound is often used with this scratch.


An example of a notated tweak scratch
The tweak scratch is a complex, more melodic based scratch, in which the record is set spinning with the motor off and the fader open, and its speed is tweaked as it rotates. This allows its pitch to be changed up and down, creating a sort of melody and odd sound. Extra techniques like vibrato can be added to widen the palette of sounds that can be achieved. This is most often played with long sounds or continuous tones on the record.


A laser, also spelled lazer, is a scratch done by hitting the record along with the record control hand, creating (with most samples) a characteristic sound effect not unlike a laser in an old video game such as space invaders, hence why it has this name. The laser is typically performed via a number of hits both backwards and forwards, and can be done with both hands (to push the record in direction) to make a faster sound.

The laser is obviously hard to notate in plain TTM as it was originally released, and so the TTM standard was extended by DJ Skar of easy-fader to include the ability to notate the laser move. It is notated in the mixer line with an upwards pointing triangle and brackets to indicate the duration of which the score is to be performed by laser-ing.


A phaser, also spelled phazer, is an extension of the laser technique that makes it completely faderless, whereby the record is held by a second hand whilst the first hand performs the hits on the record. It means the sound comes to a complete stop faster, giving a different sound.

As with the laser, it was hard to notate until DJ Skar extended the TTM format; a phaser is


A hydroplane is a faderless scratch done by using the fader hand on the record to provide an extra force against the direction of movement. This causes the sound to be 'chopped up' kind of like a hydroplane boat; it is a hard technique to describe. The record hand typically moves the record in a single direction whilst the hydroplaning occurs, as this is easiest.

To notate the hydroplane, we must use a third symbol added by DJ Skar; two triangles, one pointing up and the other down, together on the mixer line with brackets to indicate the duration.


Many many other scratches do exist, but as many of these are variants or combinations of the above basic techniques, these are described on the variant scratch page. Please check there before adding any scratches here.



An orbit is a scratch repeated the same forwards and then backwards; most often applied to the flare scratch as due to the nature in which the change of direction occurs on an open fader, and so turning back and repeating the clicks backwards makes a 'complete-sounding' scratch.


The name 'click' refers to the clicking sound a fader makes when closed, and thus a click is a point in which the fader has been closed very quickly. A scratch can be referred to with the number of clicks it contains: a two-click Flare, for example, has two closes of the fader in the one forwards motion.

(Phantom click)

A phantom click refers to the drop in sound generated by changing direction of movement on the record without moving the fader to the off point. The phantom click is most often pointed out in the context of the flare scratch which uses this point to create extra audible hits and thus makes the scratch 'faster'. The phantom click is the place where an open fader mark should be placed.

(Open fader)

An point marked as having an open fader is essentially one where the fader is left open so that the turntable sound comes through; the opposite of a click. The open fader mark is applied in TTM and can be placed on a score for a number of reasons, most often where a phantom click is perceived or a pattern that would be expected to have a click does not.


A drag is a scratch performed by moving the record very slowly, thus the sample is played back at a low pitch. Drags can be used to modify any number of scratches, for example a "transform drag", but typically when a drag is mentioned on its own it means a drag release, or cut, scratch. On TTM the line appears to very gradual for a drag, indicating the low pitch.


Vibrato is terminology borrowed from other, more traditional musical instruments; it is the effect of 'wobbling' the pitch around the main pitch that is being played. On the turntable, this can be achieved either by record control or by using the pitch control if the motor is on. The pitch control may be 'stiff' or slow and thus hard to manipulate on certain turntables.


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Friday, July 18, 2014

Weekend Scoops: 20 Strange Facts About Sex

1) In several countries, some new brides place tiny bags containing chicken's blood into the vagina prior to intercourse to prove the hymen was intact before marriage. In other countries, women have placed congealed sheep's blood in their vaginas for the same purpose.

2) The record for the most female orgasms is 134 in one hour.

3) A single sperm contains 37.5 MB of DNA information. One ejaculation represents a data transfer of 15,875 GB, equivalent to the combined capacity of 62 MacBook Pro laptops.

4) In 26 states, impotence is grounds for divorce.

5) . The German for "contraceptive" is Schwangerschaftsverhütungsmittel. By the time you've finished saying it, it's too late

6) Top 10 Most Sexually Satisfied Countries

Nigeria 67%
Mexico 63%
India 61%
Poland 54%
Greece 51%
Holland 50%
South Africa 50%
Spain 49%
Canada 48%
USA 48%
Sadly, Japan ranked last with only 15%.

7) A single human male produces enough sperm in two weeks to impregnate every fertile woman on the planet.

8) Contrary to popular belief, large breasts do not respond sexually better than small breasts.

9) Because there is an increase in blood circulation around the genitals during a woman's period, she may experience more powerful orgasms during this time

10). Gymnophoria is the sense that someone is mentally undressing you.

11) In a bizarre experiment, 266 men were recruited from across the socioeconomic spectrum. They were each then shown pictures of five women with varying breast sizes and asked to rate their attractiveness. By a wide margin, poorer men preferred the women with comically large breasts, while the rich guys were cool with less top-heavy girls. Interestingly, the correlation remained consistent across the scale—the poorest liked the biggest breasts, the middle-earners liked middle-sized breasts, and the top earners preferred tiny breasts.

12) Fat Men Last Longer: fat guys last on average over three times as long in the bedroom. A 2010 Turkish study looked into the average performance times of men over the course of a year. The researchers found that fat men could keep going for an average of 7 minutes 18 seconds, while skinny guys' partners had to put up with a mere 108 seconds

13) During sexual intercourse, in addition to the genitals and breasts, the inner nose also swells.

14) Almost a third of all women over 80 years of age still have sex with their partners

15) Sex can relieve a headache – it releases the tension, which restricts blood vessels in the brain.

16) Marilyn Monroe, an international sex symbol, reportedly never experienced an orgasm with any of her famous lovers

17) The longer a man's ring finger is compared to his index finger, the more testosterone he has.

18) Ginger stimulates the feelings of excitement associated with sex. Eating ginger elevates your heart rate, gets your blood flowing and gets you excited for the night ahead.

19) A man can reduce his chances of getting prostate cancer by having at least four orgasms a week. Take care of your man.

20) The vagina and the eye are self-cleaning organs, so you don't have to put anything up the passage to clean it.


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NEW MUSIC: Iyanya - Mr Oreo! [Download]

This tune right here is titled "Mr. Oreo" and it's definitely my favorite track off Triple MG's The Evolution album. Support good music and go purchase this album if you haven't yet.

Hit that play button and turn up to Mr.


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Wednesday, July 16, 2014

FRESH HIT: Banky W - Jaiye Orimi [Download]

Here is the Full Version of "Jaiye Orimi" by Banky W. Banky W is always showcasing himself as expected, as an a-list artiste, "Jaiye Orimi" is no doubt an outstanding song, produced by talented Masterkraft. ENJOY!

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Don Jazzy Announces Winner Of Channel O Super-fan Competition | Winner To Co star In Dorobucci video

Natalie Pitswe beat thousands of other Mavin fans to emerge the winner of the just concluded Channel O/ Mavin Super fan competition. The competition for the Super Fan using the hashtag #ChoMavinSuperFan was decided on Friday July 11 with a series of questions by Don Jazzy from the official Channel O handle @ChannelOAfrica. Don Jazzy announced the winner of the Superfan competition via a tweet.

RT @ChannelOAfrica: And we have a winner Tweeps! The first 5 correct answers came from @pitswen aka DoroNatalie #chomavinsuperfan

— Michael Collins (@DONJAZZY) July 12, 2014

Don Jazzy welcomed her to the Mavin family

Congrats luv. Thanks RT @pitswen: This feels like a dream. Thank you so much @donjazzy and @ChannelOAfrica #chomavinsuperfan winner!!!

— Michael Collins (@DONJAZZY) July 12, 2014

Head Channel O Africa Leslie Kasumba explains, "The Super Fan competition personifies Channel O's SWAG (Something We Africans Got) theme. We are pleased to be a part of the Superfan contest, and we are happy we are giving a deserving fan the unforgettable experience of co -starring in the smash hit Dorobucci video!"

The Superfan's first meeting with Don Jazzy and the Mavin crew will be shown live on Channel O where she will join the Mavin All Stars including Don Jazzy, Tiwa Savage, Dr. Sid, D'Prince, Reekado Banks, Korede Bello and Di'Ja in the Dorobucci video. The Dorobucci video premieres exclusively on Channel O Africa, the date will be announced shortly.

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Monday, July 14, 2014

EXTRAS: DJ Xclusive Sets to Wed Tinuke Ogundero!

Dj xclusive popped the question and she said YES!

He has engaged his long time girlfriend of over four years. Her name is Tinuke Ogundero whom he had been flaunting her lately and tagging as woman crush on his social media handle.

Congtrats to the beautiful couple.

Just in case you didnt know........

Rotimi Alakija a.k.a DJ Xclusive started his career as a DJ professionally in 2003 by performing at various Night Clubs like Aura Mayfair, Penthouse, Funky Buddha and Jalouse while in the same time frame, completed a course in Music Production. Over the course of years during his career, DJ Xclusive has
performed with acts like Ne-Yo, Rihanna, Mario Winans, Brick and Lace, Nas, and Fat Joe.

In the 2010 edition of the Nigerian Entertainment Awards held in the United States, DJ Xclusive was voted the "World Best DJ 2010" while in 2011, DJ Xclusive was nominated for "Best DJ" at the 2011 edition of the Black Entertainment Film Fashion Television Awards (BEFFTA Awards).

In 2011, DJ Xclusive became the resident DJ of hit radio station in Nigeria - CoolFM 96.9 and also joined Empire Mates Entertainment as Wizkid's official DJ.
DJ Xclusive released a single "I'm Xclusive" alongside renowned UK-Nigerian Artist - Mo-Eazy

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Saturday, July 12, 2014

NEW DIVA: Sabina - Alinga [Download]

Fresh out the coasts of Liberia comes this
dazzling musical goddess "Sabina" under
the strong wings of Alostars Records.
Sabina unwraps with two fresh stellar afro-pop singles - "Alinga" and "Shikata" that will rock the continent.

Listen, share and enjoy!



Friday, July 11, 2014

NEW MUSIC: Patoranking Ft. Olamide - Bora [Download]

Y'all never expected this! But here is "Bora" by Patoranking featuring Olamide. It's hot and interesting to the ears.

Download and enjoy.


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NEW MUSIC:Burna boy - Don Gorgon [Download]

After wetting our appetites with the teaser for the new single, "Don Gorgon". And with the video for the phresh cut set to premiere Monday on MTV Base at 7pm WAT, Burna decides to drops the highly anticipated track to set the tempo going.

The track premiered earlier today in Nairobi,Kenya, where Burna is currently recording for "Coke Studio Africa" alongside Africa's finest. 

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Wednesday, July 09, 2014

[Download] Doro Deejay Bentley Mix now on

It's Official...

YOU can now download One of the baddest DJ BENTLEY street mix on the planet via

Here's is the link to download "DORO DEEJAY BENTLEY MIX" By Yours truly!

Remember, This is brought to you by your #1 Music pluggin site, #1 Alaba Promoter & the #1 DJ Bentley!

Powered By: Moving Train Ent, & Ace'Media!


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