The Hennessy Artistry is tagged ‘Like A Bottle’ and will see five Nigerian artistes come together to create a song titled ‘Like a Bottle’.
The artistes are Afro Juju crooner, Sir Shina Peters; Nigerian rapper, M.I.; soul-music singer, Nneka; lyricist, Iceprince; and alternative soul guitarist, Bez.
Produced by Kas, the ‘Like a Bottle’ track “likens every artiste’s goal of the ultimate performance to that of Hennessy cognac.”
The music video - the second part of the project, shot by Dragon Fly Productions, expresses the different styles of the artistes and is due for release on October 20.
Though a special edition ‘behind the scenes’ film has also been created, the third part of the project will bring ‘Like a Bottle’ experience to life with an exclusive Grand Finale Halo concert at GET Arena in Lagos, November 27.
Making its debut in 2007, Hennessy Artistry began with a contest between bartenders and followed in 2008 with that of DJs, then for 2009, a live music contest between five Nigerian urban-music artistes.
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