ML Cruise: Porsche targets rich Nigerians' love for luxury, Opens outlet in Victoria Island...

Nigeria's super rich are no strangers to conspicuous consumption, and there's no better way to flaunt your wealth than by buying a brand new European sports car.
German carmaker Porsche officially opened a new car dealership on Friday in the heart of Lagos' wealthiest district, Victoria Island, a place with one of the world's highest concentrations of millionaires.

There are already dealerships specialising in Aston Martin and Lamborghini, but Porsche hopes to capitalise on a promise of providing sturdier vehicles that can cope with Nigeria's rough roads. Its presence is being seen as a vote of confidence in the West African nation's fast-growing economy.

Porsche also plans to set up an operation in the capital Abuja, where roads are newly built - a better market for the 911 sports model - and where politicians are amongst the world's most highly paid